Worldhotel’s in Umeå
The interior of Stora Hotellet is rather unique, it feels like you step back in time and you enter a royal ship on the sea, filled with treasures and bizarre characters.
Once opened in September 2014, the 162-rooms hotel offer its guests a completely new hotel culture, boasting compact rooms, simplification, flexibility and choice – including online and electronic check-in and check-out.
“Scandinavia has always been one of the key markets for our group and having already high-class hotels in key destinations such as Stockholm, Oslo and Helsinki, we decided it was time to expand our portfolio to a wider variety of leisure and business destinations like Umeå,“ adds Paulo Salvador, Worldhotels’ Executive Vice President Europe, Middle East and Africa. “The Stora Hotellet and the U&Me perfectly complement our existing network in this region, which we aim to expand further with new hotels under our classic “affiliation model” as well as under our soft franchising solution.”