The Kit. The Places. The Experiences
The three main sections of the trade fairs the Wilderness Fair and the Swedish Fly Fishing Fair in Stockholm are The Kit, The Places and The Experiences –
a concept that plainly shows the focus in Stockholm 10-13 March 2011.
The Kit – This is the place to find out about all the latest and most important kit for outdoor recreation. The fair attracts everyone in the chain: manufacturers, wholesalers, agents and retailers. This means that visitors get to meet professionals who can provide the very best product information for anyone embarking on an outdoor adventure.
The Places – Destinations, tourism offices, travel organisers and travel providers; everyone involved in exciting tourist destinations focused on nature, experiences and adventure is here! Meet representatives from all across Sweden and around the world.
The Experiences – Activities and displays are an important part of the fair, and there are plenty of people on hand to offer exciting experiences. Organisations, providers and clubs offer displays, film shows, talks and hands-on activities for beginners and the more experienced alike.