Radisson SAS Will Change To Radisson Blu
The name change of Radisson SAS was announced today, Wednesday 4 February 2009, at the Grand Opening party of the first Radisson Blu, Zurich Airport.
Rezidor President and CEO, Kurt Ritter, said: “We’re extremely proud to hoist the Radisson Blu flag. After many, very successful years with SAS, we are eager to start cruising high on our own. And we’ll fly the flag in an ever growing number of destinations.”
Radisson Blu’s Senior Vice President and COO, Thorsten Kirschke, explained that the change from SAS to Blu will be a gentle evolution through into 2010. “We currently have more than 200 hotels in operation or under development, so the name change has been designed in such a way that it’ll avoid any unnecessary disruption but still create an impact.”
