Helsingborg A Cruise Destination Gem
Proximity to the town centre and the welcoming atmosphere are two of Helsingborg’s main assets as a cruise destination. Representatives from 15 international cruise lines were asked about what they consider important when choosing destinations and how they perceive the marketing. According to the cruise organisers, Helsingborg can offer high quality excursions and activities, focusing on culture and history. 
Strengths that were mentioned in the survey were information prior to port of call, the port’s proximity to the town centre, a warm welcome both at the quay and from the town’s citizens, historical sights, cultural activities and a beautiful, clean city that was also perfect for strolling around. Helsingborg is regarded as a filler port that is included in routes with better known cruise destinations such as St Petersburg and Copenhagen. The filler ports included in a cruise route vary during the season or from one year to the next in order to fit in with the other destinations or to provide something different or unexpected.
Photos: Helsingborg Hamn AB